July 26, 2026
Liam R. Findlay, a theme park scent consultant at AromaPrime, has released Theme Park Smells, an illustrated card game about the aromas used in themed attractions and scare mazes. The game launched July 11 on International Themed Smell Day and is sold through Etsy.
The game plays in the “top trumps” style, and the cards draw on smells inspired by Universal Studios, Chessington World of Adventures, EPCOT, Knott’s Berry Farm, and Halloween Horror Nights. The smells range from Orange Groves to Bubble Factory, and Bodily Waste to Pirate Water, and each card includes a fun fact. “It was brilliant fun to make the Theme Park Smells game, and I am incredibly proud of how the illustrations came out—no stinking AI used!” Findlay said in the release.
Findlay designs scents for roller coasters and haunted houses at AromaPrime, whose library holds more than 400 smells, including Rotting Flesh, Blocked Urinal, and Dungeon Mildew. Those sell best at Halloween, per the release. Fans buy the smells used in Alton Towers’ haunted house ride and Thorpe Park’s Fright Nights to diffuse at home, according to the release. HAN profiled AromaPrime’s work for haunted attractions in earlier coverage.
“Theme park guests might not realise it, but smells hold incredible power over their memories and emotions,” Findlay said in the release. “I know how much work goes into themed smells by perfumers, scent consultants, technologists and theme park designers over many months at a time. I wanted to do my bit to shine a spotlight on this unique, often overlooked craft!”
Findlay researches the history of themed scents, and the cards cite the invention of the Smellitzer, the scent cannon Disney uses to push aromas at riders, and the creation of the Soarin’ ocean scent, “which involved dipping a sock in the sea,” he said.
The launch is part of a month of scent events. July 11 was International Themed Smell Day, when attractions and fans posted their favorite immersive smells on social media, and Findlay co-hosted the Using Smells in Museums online conference on July 25 with the Olfactory Contractor and the Fragrance Alliance Network.
