Books from the Seasonal Entertainment Source team on attraction design and operations.
Follow The Story: The Foundation of Every Great Attraction
By Scott Swenson
An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction’s development.
The 13 Commandments of Haunting
By Scott Swenson
For over 30 years, Scott Swenson has been bringing stories to life as a Writer, Director, Producer and Performer. His work in Theme Park, Consumer Events, Live Theater and Television has given him a broad spectrum of experiences. After 21 years working with SeaWorld Parks and Entertainment as the Director of Production, Scott formed Scott Swenson Creative Development LLC. This book harnesses the power of Scott’s spoken word to bring you essential haunted attraction concepts. Curated and edited from the viral episodes of Scott Swenson’s “A Scott in the Dark” podcast, this book contains 13 critical topics. Part One explores “Philosophy: How to Think Like a Haunter,” Part Two is “Guts and Bolts: Operations 101” and Part Three centers on “The Haunt Community.”
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