NEWS
Lessons from Comic-Con for Theme Parks
Why we need more small fast tests of fan engagement This weekend, 150,000+ fans swarmed San Diego for Comic-Con, but the convention itself tells only
Horror Unleashed Chicago: Strategic Expansion or Stock Market Diversion?
This week is all about the modern haunted house, from theme parks to independent attractions. Universal announced it’s bringing Horror Unleashed—its new year-round horror concept—to Chicago,
The Five Forces Reshaping Attractions
What 18 Months of Coverage Reveals About Industry Direction On Green Tagged, we review the top news weekly, but periodically sit back and reflect on
Six Flags’ Great Reset: Back to Basics at Scale
What 42 Parks Can Teach the Industry About Operational Fundamentals “The Great Reset”—an ambitious plan to reach 58 million in annual attendance and $3.8 billion
Disney’s Abu Dhabi Play: Surprising Yet Inevitable
How Iger’s Parks-First Strategy Is Paying Off In storytelling, master novelist Stephen King argues that the best conclusions should be “surprising yet inevitable.” Disney’s latest
Build or Repurpose?
Three stories from this week’s Green Tagged epitomize the central question facing attraction operators in today’s challenging economic environment: Is it better to build new or repurpose
Universal’s Spring Ticket Test Has Legs
Halloween Horror Nights transformed a slow season into a major profit center for Universal Parks. Now imagine that same revenue engine running in spring –
Comcast’s Fight Against Broadband Disruption
Cord-cutting continues to threaten Comcast, but it sees hope in its theme parks. While social media overflows with Epic Universe sneak peeks, Comcast’s latest earnings
The Uncertainty Epidemic
We’re living in an uncertainty epidemic. With uncertainty higher now than during COVID (EPU Index) and consumer confidence plunging to roughly 34% lower than a
Big Moves in the Right Direction
Big Moves in the Right Direction. We’ll talk about Disney’s pride collection, Pirates of Speelunker Cave, the Summer Celebration at Busch Gardens Tampa, and how attractions are using TikTok. All that and more on this episode of GT TP in 30.