Green Tagged for December 13, 2020
This week on ‘Green Tagged: Theme Park in 30’ we dive deep into the ripples caused by Warner Brothers in the entertainment and attractions industry.
Stories covered: Warner Bros CEO Jason Kilar explains his move in an interview with the NY Times; California lockdowns resume; Russia announces plan for tourism recovery; Technifex pivots to offering themed environments to real training; Enchanted Forest raises $350K in crowdfunding; Flamingo Mingle; Rage Rooms; Museums in China are cashing in on blind box gift campaigns.
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Warner Bros CEO Jason Kilar Explains His Move in an Interview With the NY Times
In the interview, Jason hits some key points:
- Jason doesn’t think other theatres will follow due to fear.
- Jason says it’s all about customer choice and that there’s room for an incredible customer experience in theatres (and we assume by extension other physical activities like attractions).
- It’s the fan decision.
- “The future will be about the changes”
- The DTC streaming makes entertainment scalable (IE there’s room for a $1B movie and a small series in the same platform).
Pivots
InPark reports that “Technifex has created a new business unit devoted to creating non-themed-entertainment related simulation experiences.”
In more crowdfunding news, Enchanted Forest raised $350K.
Fancy some intimate time with Flamingos? A new experience called Flamingo Mingle has been added to SeaWorld’s Discovery Cove in Orlando, Florida. Quarantine groups can enjoy private strolls with the flamingos, feed them and walk through cool reef waters with them.
Rage rooms are coming back, but who can blame us during 2020…
Henan Museum in Zhengzhou sold out of their ‘archaeological blind boxes.’ Our pick for favorite pivot of the week, these boxes are a perfect themed experience. The blind boxes recreate the excitement of an archaeological dig because until the surrounding earth is carefully chipped off guests don’t know whether they will reveal a pot, a seal or other cultural relics.
