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IAAPA Honors 2026 Pairs Brass Ring Winners with Panel Discussions and Behind-the-Scenes Tours at Xcaret

How Kennywood Built a Spring Event Around a Single Iconic Menu Item

Exterior view of the Universal Helios Grand Hotel at Epic Universe, illustrating the Universal Orlando strategy for hotel expansion.

Universal’s Flywheel

Promotional graphic for Universal Fan Fest Nights featuring Luffy from One Piece, Scooby-Doo, and Frankenstein’s Monster.

Universal’s Spring Hard Ticket Test: Take 2

Exterior of a Netflix House, showing how the physical retail experience is evolving through immersive activations.

Buying Memories, Not Merchandise

A silhouette of a person looking at a digital data overlay of a roller coaster and global map, representing the strategic forces shaping the attractions industry 2026.

The Forces Shaping Attractions in 2026

A conceptual graphic showing a Universal Studios archway in a desert landscape with the text New Park?, questioning the impact of Middle East theme parks on the global industry.

Universal’s Middle East Move: Is This the New Theme Park Capital?

A cosplayer dressed as Mary Poppins holding a white lace umbrella at Comic-Con, illustrating the modern IP and fan engagement trends.

Lessons from Comic-Con for Theme Parks

Conceptual rendering of the Horror Unleashed Chicago building at night with the text Expansion or Diversion, questioning Universal's year-round horror strategy.

Horror Unleashed Chicago: Strategic Expansion or Stock Market Diversion?

A high-speed red roller coaster against a clear blue sky with the text Theme Park Trends, representing the evolving forces in the attractions industry.

The Five Forces Reshaping Attractions

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