Green Tagged for December 6, 2020
This week on ‘Green Tagged: Theme Park in 30’ we examine Big Moves in brands monetizing DTC digital experiences, vaccine requirements from Airlines, and big openings.
Stories covered: Warner Bros to Release 2021 films on HBO MAX concurrently with theatrical release; Qantas to require COVID-19 Vaccine to fly; Online shopping up 21.5% with 47% being via mobile; Cirque resuming in Summer 2021; USJ opens Super Nintendo World on Feb 4th; The National Gallery and The Design Museum sell tickets to digital exhibits; Monterey Bay Aquarium launces YouTube Music Playlists; Another Disney Minute.
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Big Moves
This week had some large moves that will shake all the entertainment industry. First, in a continuation of the DTC trend, Warner Bros will Release their 2021 films on HBO MAX concurrently with theatrical releases. This goes far beyond Disney’s half-hearted attempt with Mulan as HBO max subscribers don’t wait or pay extra.
Qantas commented in an interview with the BBC that sometime in the future (no details were given), they would restrict travel to those with the COVID-19 vaccine.
We’ve seen a 21.5% increase in online shopping over 2019, with 47% via mobile; get those online merch stores up and running!
Bloomberg reports that Cirque is returning under new owners in Summer 2021. The consensus we’re seeing in live entertainment shows a target window of July for large in-person events.
Of course, Universal’s big news of Super Nintendo World opening on February 4th in Japan.
Speaking of Streaming
July is a ways out, and that remains conservative. We still must think of ways to diversify and future proof when we can. To that end both The National Gallery and The Design Museum have opened up paid online tours. Meanwhile, the Monterey Bay Aquarium continues it’s pivot to influencer by releasing YouTube music for work and relaxing tracks featuring footage from their attraction.
Another Disney Minute
ICYMI, here’s some of the larger news from Disney from the past few weeks. First, During the IAAPA Virtual Conference, Disney discussed the ‘Theme Park Metaverse’ Concept. “The metaverse will integrate physical, data and digital elements to enhance guests’ experience, such as augmented reality, mobile apps, artificial intelligence, natural language understanding and computer vision.”
Joe Rohde will retire as creative executive at Walt Disney Imagineering, effective Jan. 4. Disney World announced the return of Park Hopping beginning in January. The new Castle of Magical Dreams launched at Hong Kong Disneyland.
Industry News
The Themed Entertainment Association announced the newest Thea Award Recipients and the Thea Masters recipients. IAAPA Named Mats Wedin, Greg Hale, and Tony Baxter to the Hall of Fame.
