There’s Gold in Your Content Vault – Plus ‘Retailtainment’ Openings
How’s your merch game? This week we’re discussing large retailtainment openings and the land grab happening as companies struggle to go vertical.
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Retailtainment Openings We’re Watching
Lest you doubt the sticking power of good IP, “Harry Potter New York is a 21K sqft themed retail experience with interactive elements, exclusive products and handmade props – spanning three floors with 15 themed areas.”
Remember the Dublin Street Experience? Other brands are taking note. “Next-Gen Luxury Guest Experience at the new IWC Flagship Boutique in Zurich, Design Build by The Producers Group.”
For attractions that can’t invest to build an entire flagship, try out designing essential items for your merchandise store. The Design Supermarket “is selling a range of essential products, including bread, tea, coffee and toilet roll, with packaging designed by emerging artists.”
Earth Day!
The Biden Administration unveiled a lot of Earth day, but Disney matched the call with their own slew of announcements both in-park and online. First, “2 new solar plants planned for Florida’s Walt Disney World” will “add two 75-megawatt solar plants as part of efforts to reach zero emissions by 2030.” Second, “Disney launches plastic-free boxes for dolls ahead of Earth Day.”
Finally, to underscore the company’s investment in Disney+ Disney premiered “James Cameron’s ‘Secrets of the Whales’ on Earth Day.”
The takeaway here? Take the opportunity next year to announce how your attraction is progressing to reduce emissions. Guests will begin expecting a little more from attractions as we reopen.
Everyone Is in a Content Play (and Attractions Are Joining In).
Netflix and traditional Hollywood studios are delayed due to their disrupted shooting schedules, which makes IP and vault content king. Plus, people identify more with content than brands.
- Disney and Sony announce unprecedented licensing agreement
- Escape Room Reality TV Show
An Update on Policies and Tech
Out-of-state guests who are fully vaccinated can now visit theme parks in California under the new guidance announced by Gov. Gavin Newsom.
If you’ve ever wanted airline pricing for your attraction – it’s arrived! Erlebnis-Zoo Hannover has implemented Real Time Pricing and “the dynamic pricing solution allows attractions to sell smartly based on different real-time market factors such as weather, demand, capacity, inventory, seasonality, data, and more….”
